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3 metode prin care sa tragem atentia presei

Tags: management si marketing, promovare, companie, afacere, atentia presei

Gandirea conventionala nu este cea mai buna solutie atunci cand ne-am dori sa stralucim un pic mai mult in lumina reflectoarelor. Iesirea din tipare are astfel la baza unele solutii pe care nu toata lumea le aplica fie din acel conformism amintit, fie din simpla decizie de a ignora metode noi.
Iata ce ar trebui sa facem daca vrem sa atragem atentia presei si a oamenilor importanti din domeniu:

1. Ofera informatii din spatele cortinei.

Chiar daca pentru noi a devenit ceva uzual, munca pe care o facem va fi intotdeauna fascinanta pentru alti oameni care isi doresc fie sa afle cum pot ajunge sa faca acelasi lucru sau lucruri asemanatoare, fie sa observe pur si simplu cum se desfasoara unele proceduri care tin de afacerea noastra.

2. Profita de un conflict.

O controversa la zile mari nu strica niciodata. Daca vrem ca atentia sa se indrepte asupra noastra, atunci un conflict de dimensiuni controlabile poate sa ne aduca atentia pe care altfel nu am putea-o obtine nici in urmatorii zece ani. Asta nu inseamna sa cream noi unul, cat sa iscam o controversa fara a ne indeparta de valorile in care credem.

3. Transforma-ti produsele intr-un mod original.

Doar un proces de rebranding nu e suficient. In loc de sare si piper, sa punem doar piper. Mult piper. Atat de mult pana cand ne dau lacrimile. Fiindca ceva care ne atrage astfel de atentia va starni reactii. Produsul nostru trebuie sa iasa din tipare, sa placa foarte mult in vreme ce altora o sa le displaca.

Sa nu uitam ca nu putem multumi pe toata lumea insa un lucru il putem face sigur: putem atrage atentia tuturor si ii putem uimi fie ca, mai departe, acestia aleg sa vorbeasca de bine despre produsele noastre sau nu. Putem continua sa dezvoltam o afacere care sa isi promoveze sincer valorile si care sa atraga totodata atentia prin metode care sa iasa din tipar.
Autor: Mihaela Pascu


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