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Care sunt atributiile Departamentului de Marketing?

Tags: marketing, departament de marketing, atributii

Departamentul de Marketing al unei companii are mai multe atributii principale, enumerate in cele ce urmeaza.
- prospectarea pietei interne;

- prospectarea pietei externe;

- propunerea structurii, volumului si a esalonarii produselor si serviciilor de realizat in firma;

- propunerea de modalitati in vederea accelerarii si amplificarii vanzarii produselor;

- prospectarea nevoilor de consum;

- fundamentarea strategiei societatii si la elaborarea programelor si planurilor de desfasurare a productiei si serviciilor;

- pregatirea pietei pentru primirea produsului printr-o alegere judicioasa a circuitelor si formelor de distributie, precum si printr-o campanie publicitara adecvata;

- propunerea structurii, volumului si esalonarii in timp a produselor si serviciilor pe care trebuie sa le realizeze societatea, precum si a modalitatilor de accelerare si amplificare a desfacerii acestora;

- introducerea si testarea noilor prototipuri de produse prin intermediul pietelor de proba;

- stabilirea unor politici de preturi a produselor in toate fazele ciclului de viata;

- organizarea judicioasa a procesului de vanzare si a unor prestatii post-vanzare;

- lansarea produsului pe piata, insotita de o comunicare continua cu clientii;

- elaborarea de strategii in vederea imbunatatirii produselor oferite de firma;

- monitorizarea masurii in care produsele oferite de firma satisfac standardele clientilor;

- asigurarea pregatirii profesionale si actualizarea cunostintelor prin masuri de perfectionare a pregatirii personalului din serviciul marketing.
Autor: MarketingPortal.ro


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