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Cum pot sa-mi fac reclama pe internet cu buget restrans?

Tags: marketing, publicitate, publicitate pe bani putini, bani, social media

Odata ce iti demarezi afacerea si o faci sa se ridice un pic de la pamant, s-ar putea sa nu mai ai prea multi bani pentru publicitate. Publicitatea traditionala cu materiale tiparite, direct mail si chiar tele sales-ul sunt scumpe si greu de customizat.
Internetul ofera insa o lume vasta de oportunitati ieftine de publicitate care iti permit sa forezi in cautarea clientului target.
 
Odata ce iti inregistrezi afacerea pe un motor de cautare gratuit, exista cateva lucruri ieftine pe care pot fi facute pentru a-i aduce pe consumatori spre afacere.
 
Pay-per-click
 
Publicitatea pe motorul de cautare prin pay-per-click (iti creezi un cont si platesti de fiecare data cand un consumator cauta anumite fraze, iti agseste site-ul si da clic sa intre la tine) poate fi foarte ieftina. 
 
Trebuie insa sa fii foarte atent la frazeke de cautare pe care le specifici si pentru care esti dispus sa platesti. Daca folsoesti termeni care sunt prea generali, ca „dar de nunta”, de exemplu, vei avea multi oameni care dau clic doar sa descopere ca nu le oferi ce vor. Foloseste termeni din mai multe cuvinte, „daruri de nunta ecologice”, de exemplu, va atrage mai putine clicuri, dar cei acre o fac sunt mai predispusi sa cumpere ce vinzi.
 
Cercetarea organica
 
Pe langa pay-per-click, exista lucruri pe care le poti face pentru ca afacerea ta sa creasca in listarea motorului de cautare.
 
Denumita in mod „popular” SEO (search engine optimization),e xista o adevarat industrie de consultanti creata in jurul acestui concept. Dar exista si chestii pe care le poti face si singur pentru a-ti creste ranking-ul si sa-ti atragi mai multi clienti pe site. In primul rand, actualizeaza mereu site-ul cu informatii noi.
 
Social media
 
Facebook, Twitter si YouTube sunt locuri care-ti permit sa targetezi grupuri specifice de clienti, cu investitie minima. Poti crea gratuit o pagina de brand, poti posta fara bani clipuri pe YouTube. Poti sa-ti faci reclama targetata pe Facebook contra unei sume infime.
Autor: Alina Negrutiu


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