Acest site foloseste cookie-uri. Apasati butonul alaturat pentru o navigare cat mai usoara.
Daca folositi acest site, sunteti de acord cu utilizarea cookie-urilor.
X Acest site foloseste Cookies.
Continuarea navigarii implica acceptarea lor. Detalii aici

Regula pe care a folosit-o Steve Jobs pentru a ne face sa ne indragostim de produsele Apple

Tags: marketing, steve jobs, apple, ipad, samsung galaxy s4

Dupa lansarea modelului Galaxy S4 de catre Samsung, actiunile companiei au scazut cu 5%, iar cele Apple au crescut pana la 23,16 dolari pe actiune. Poate pentru ca piata nu vede in Samsung un concurent veritabil pentru iPhone.
Aceeasi situatie s-a mai repetat si inainte. Actiunile Facebook au crescut la 32 de dolari bucata dupa ce compania a anuntat ca va dezvalui un mister. Din nefericire, odata ce misterul a foste lucidat (Graph Search), investitorii si analistii au fost dezamagiti, caci nu au inteles exact cum va avea loc monetizarea inventiei. Prin urmare, actiunile au scazut la 26 si apoi la 28 de dolari.

La fel s-a intamplat si in cazul RIM, la lansarea lui Blackberry 10, si la Nokia, cu telefoanele Windows.

Chiar si Apple a dezamagit piata dupa introducerea lui iPhone 5. 

Care este deci problema? De ce sunt atta de multe companii „inteligente” neinteligente cand isi anunta noile produse? Se pare ca au uitat tacticile de marketing ale lui Steve Jobs: promite putin si ofera mult.

Introducerea iPad-ului
Va amintiti cand a fost prezentat iPad-ul? Dupa ce produsul a fost anuntat, detractorii Apple au inceput sa vorbeasca despre ceea ce nu avea decat despre ec avea. “Cine are nevoie de iPad? Am un iPhone si un laptop. Cine mai cumpara si asta acum?”, se auzea din toate partile. Cea mai generoasa predictie se ridica in jurul vanzarii a 7 milioane de bucati. In 2010, Apple a vandut 15 milioane. Qed.

Marketingul revolutionar creste vanzarile produselor evolutioniste
Cand Apple a introdus iPad2, multi specialisti au zis ca este mai degraba evolutionist decat revolutionar. Chiar si asa, cumparatorii s-au pus la cozi uriase pentru a-l achizitiona.

Cum a reusit Apple asta?
Sub conducerea lui Steve Jobs, Apple a aplicat in mod constant strategia PROMITE PUTIN SI OFERA MULT. Au descoperit ca strategia are nenumarate beneficii.
1. Stabileste asteptari mici pentru ca produsele livrate sa le depaseasca cu mult.
2. Ajuta la evitarea scurgerii de informatii catre competitori.
3. Ajuta la evitarea dezamagiri actionarilor.
4. Ii permite companiei sa nu se confrunte cu reactii negative la produse prea laudate.
5. Ii permite companiei sa raspunda la reactiile negative imbunatatind produsul.
6. Se genereaza mai multa publicitate cand produsul este mai bun decat se astepta toata lumea.
7. Le inchide gura criticilor.
 
Autor: Alina Negrutiu


Ti-a placut acest articol?
Da Like, Printeaza sau trimite pe Email!
Cat de utila va este aceasta informatie?
Noteaza folosind stelele

Rating:


Nota: 5 din 5 - 1 vot.

Alte articole similare pentru fiecare cuvant


Comentarii 43 comentarii

Anonim 20-Apr-2018 18:53:58
cialis sale internet visit our site cialis on sale cheapest brand cialis online
п»ї<a href="http://jvrimages.com/">cialis 20 mg</a> best ever cialis picture cialis creaza dependenta dove comprare cialis o cialis
lowest price female cialis cialis no prescription us cialis vs cialis price
http://jvrimages.com/#200+cialis+coupon uk sample cialis cialis im ausland kaufen cialis requiere receta
Anonim 20-Apr-2018 01:35:51
online pharmacy meds cialis link for you canadian cialis cialis negative effects <a href=http://jvrimages.com/#cialis+lowest+price>discount cialis</a> cialis in ghana cialis barato profesional click now cialis side effects
<a href=http://jvrimages.com/#how+long+does+cialis+last>cilas</a> cheap cialis on line in uk cialis online preisvergleic cialis jellyfish sale uk
http://jvrimages.com/#calluses wirkung cialis animation achat cialis maroc cialis sublingual for sale uk
Anonim 19-Apr-2018 11:04:46
cialis y pastilla cialis vente de cialis plus au quebec cialis jellyfish sale uk <a href=http://jvrimages.com/#cialis+alternative>interactions for tadalafil</a> jual cialis online cialis y fertilidad comparatif cialis com
<a href=http://jvrimages.com/#when+will+generic+cialis+be+available>cialis lowest price</a> cialis usa overnight delivery cialis australia express cialis wirkung verstarken
http://jvrimages.com/#tadalafil how to buy cialis for women only for you cheaper cialis buy cialis shoppers drug mart
Anonim 18-Apr-2018 22:19:18
try it cheap cialis cialis cialis y dolor de cabez citrato di cialis pfizer <a href=http://jvrimages.com/#cialis+tadalafil>when will generic cialis be available</a> comprar cialis barat cialis use and massage the best place cialis buy now
<a href=http://jvrimages.com/#doses>cialis side effects</a> price cialis vs can you get cialis on nhs cialis price in paris
http://jvrimages.com/#cialis+over+the+counter cialis 88 keys lyrics link for you canadian cialis sicher cialis kaufen
Anonim 18-Apr-2018 05:20:13
generic low dose cialis effetti del cialis
<a href="http://kaivanrosendaal.com/#Buy-Cheap-Cialis">cheap cialis</a> prix cialis once a da cialis generique 5 mg
Anonim 17-Apr-2018 11:16:07
cialis online deutschland best generic drugs cialis
<a href="http://kaivanrosendaal.com/#Cialis-Cheap-Buy-Online">Buy Cheap Cialis in us</a> cialis professional from usa buy name brand cialis on line
Anonim 16-Apr-2018 19:04:12
cost of cialis cvs cialis 10 doctissimo
<a href="http://kaivanrosendaal.com/">Buy Cheap Cialis in us</a> cialis usa cost how do cialis pills work
Anonim 15-Apr-2018 22:32:42
where do you buy cialis cialis kaufen wo
<a href="http://kaivanrosendaal.com/#Buy-Cheap-Cialis">buy cialis</a> click here take cialis cialis 20 mg effectiveness
Anonim 14-Apr-2018 14:30:45
buy legal fda approved cialis cialis in canada can u buy cialis from boots
<a href="http://mayavanrosendaal.com/">Cialis Without A Doctor Prescription</a> cialis brand name for sale
<a href="http://mayavanrosendaal.com/">Cialis Without A Doctor's Prescription</a> cialis movie cialis for sale
Anonim 13-Apr-2018 21:07:35
costo de la pastilla cialis vente de cialis plus au quebec amazon cialis
<a href="http://mayavanrosendaal.com/#buy-cialis-online">Buy Cialis</a> cialis tadalafil 20mg kaufen
<a href="http://mayavanrosendaal.com">Buy Cialis Without A Doctor's Prescription</a> obtaining cialis online info
Anonim 12-Apr-2018 06:56:32
can u buy cialis online reviews on cialis 50mg where to get cialis in miami <a href="http://kaivanrosendaal.com/#Cheap-Cialis">cialis usa</a> buy liquid form cialis <a href="http://kaivanrosendaal.com/#Buy-Cheap-Cialis-Online">cheap cialis</a> wow cialis pliis example here
Anonim 31-Mar-2018 10:36:48
kamagra forum pl
<a href="http://kamagradxt.com/">kamagra 100 mg</a>
kamagra store reviews
<a href="http://kamagradxt.com/">kamagra 100 mg oral jelly</a>
kamagra 100mg tablets use
http://kamagradxt.com/
kamagra jelly
Anonim 29-Mar-2018 13:35:33
kamagra kopen
<a href="http://kamagradxt.com/">kamagra 100 mg oral jelly</a>
kamagra usa
<a href="http://kamagradxt.com/">http://kamagradxt.com/</a>
kamagra oral jelly come si usa
http://kamagradxt.com/
kamagra forum doctissimo
Anonim 18-Mar-2018 12:12:15
Viagra generic <a href=http://viagra-generics.us/#2599>generic viagra</a> Viagra generico <a href=http://viagra-generics.us/#2442>buy generic viagra</a>
Anonim 17-Mar-2018 19:53:02
viagra without doctor <a href=http://viagrawithoutdoctorprescr.today/#3587>viagra without a doctor prescription</a> viagra without a doctor’s prescription <a href=http://viagrawithoutdoctorprescr.today/#1770>viagra without prescription</a>
Anonim 17-Mar-2018 07:45:27
Sildenafil citrate <a href=http://viagra-generics.us/#1580>generic viagra</a> Viagra generico <a href=http://viagra-generics.us/#2989>viagra generic</a>
Anonim 16-Mar-2018 05:42:05
generic Viagra available <a href=http://viagra-generics.us/#7484>generic viagra</a> generic Viagra 100mg <a href=http://viagra-generics.us/#5648>generic viagra</a>
Anonim 15-Mar-2018 21:37:48
generic drugs <a href=http://viagra-generics.us/#3596>buy generic viagra</a> generic drugs <a href=http://viagra-generics.us/#1237>viagra generic</a>
Anonim 15-Mar-2018 16:24:35
<a href=http://viagrawithoutdoctorprescr.today/#8527>viagra without a doctor prescription</a> <a href=http://viagrawithoutdoctorprescr.today/#4590>viagra without prescription</a>
Anonim 15-Mar-2018 04:07:57
<a href=http://viagrawithoutdoctorprescr.today/#8900>viagra without prescription</a> <a href=http://viagrawithoutdoctorprescr.today/#4021>viagra without prescription</a>
Anonim 14-Mar-2018 05:00:48
<a href=http://viagrawithoutdoctorprescr.today/#8238>viagra without prescription</a> <a href=http://viagrawithoutdoctorprescr.today/#1847>viagra without prescription</a>
Anonim 13-Mar-2018 18:43:59
<a href=http://viagrawithoutdoctorprescr.today/#7822>viagra without a doctor prescription</a> <a href=http://viagrawithoutdoctorprescr.today/#6796>viagra without a doctor prescription</a>
Anonim 12-Mar-2018 21:38:50
<a href=http://viagrawithoutdoctorprescr.today/#6052>viagra without a doctor prescription</a> <a href=http://viagrawithoutdoctorprescr.today/#5156>viagra without a doctor prescription</a>
Anonim 12-Mar-2018 12:05:16
<a href=http://viagrawithoutdoctorprescr.today/#3333>viagra without prescription</a> <a href=http://viagrawithoutdoctorprescr.today/#7247>viagra without prescription</a>
Anonim 11-Mar-2018 16:44:01
<a href=http://viagrawithoutdoctorprescr.today/#7043>viagra without prescription</a> <a href=http://viagrawithoutdoctorprescr.today/#9820>viagra without prescription</a>
Anonim 11-Mar-2018 11:49:20
generic Viagra online <a href=http://viagra-generics.us/#1376>viagra generic</a> generic Viagra <a href=http://viagra-generics.us/#716>viagra generic</a>
Anonim 11-Mar-2018 08:20:38
<a href=http://viagrawithoutdoctorprescr.today/#9419>viagra without a doctor prescription</a> <a href=http://viagrawithoutdoctorprescr.today/#6148>viagra without a doctor prescription</a>
Anonim 11-Mar-2018 04:13:06
Viagra generic <a href=http://viagra-generics.us/#9064>viagra generic</a> generic Viagra <a href=http://viagra-generics.us/#3214>viagra generic</a>
Anonim 10-Mar-2018 15:37:09
<a href=http://viagrawithoutdoctorprescr.today/#5829>viagra without prescription</a> <a href=http://viagrawithoutdoctorprescr.today/#5841>viagra without a doctor prescription</a>
Anonim 10-Mar-2018 07:54:27
generic Viagra <a href=http://viagra-generics.us/#8019>buy generic viagra</a> generic Viagra pills <a href=http://viagra-generics.us/#7257>generic viagra</a>
Anonim 10-Mar-2018 05:28:03
<a href=http://viagrawithoutdoctorprescr.today/#956>viagra without a doctor prescription</a> <a href=http://viagrawithoutdoctorprescr.today/#9362>viagra without a doctor prescription</a>
Anonim 09-Mar-2018 19:22:08
generic drugs <a href=http://viagra-generics.us/#1617>buy generic viagra</a> Viagra generic <a href=http://viagra-generics.us/#1886>buy generic viagra</a>
Anonim 08-Mar-2018 23:15:39
viagra buy without prescription <a href=http://genericviagrahlv.com/#5576>generic viagra</a> viagra buy paypal <a href=http://genericviagrahlv.com/#5515>generic viagra</a>
Anonim 06-Mar-2018 15:36:06
cialis side effects <a href=http://kjcialishuef.us/#5264>cialis generic</a> generic cialis <a href=http://kjcialishuef.us/#7772>cialis coupon</a>
Anonim 05-Mar-2018 07:30:43
cialis side effects <a href=http://cialiskjsh.us/#1134>cialis generic</a> cheap cialis <a href=http://cialiskjsh.us/#2986>cialis generic</a>
Anonim 05-Mar-2018 03:51:52
viagra without a prescription <a href=http://viagrawithoutdoctorprescr.today/#5558>viagra without a prescription</a> viagra without a doctor http://viagrawithoutdoctorprescr.today/#5921
Anonim 04-Mar-2018 23:49:43
viagara <a href=http://v1agraonline.com/#9866> viagra online</a> viagra on line <a href=http://v1agraonline.com/#5174>buy viagra online</a>
Anonim 04-Mar-2018 17:24:14
viagra without a doctor <a href=http://viagrawithoutdoctorprescr.today/#8805>viagra without a prescription</a> viagra without a doctors prescription http://viagrawithoutdoctorprescr.today/#1864
Anonim 04-Mar-2018 09:00:45
online viagra <a href=http://v1agraonline.com/#6633>buy viagra online</a> viagra online uk <a href=http://v1agraonline.com/#7399> viagra online</a>
Anonim 04-Mar-2018 00:42:15
viagra without doctor <a href=http://viagrawithoutdoctorprescr.today/#6805>viagra without a doctor prescription</a> viagra without a doctor http://viagrawithoutdoctorprescr.today/#3760
Anonim 03-Mar-2018 19:44:48
cialis prices <a href=http://fmcialisytjd.us/#8775>cialis coupon</a> cialis online http://fmcialisytjd.us/#4821
Anonim 03-Mar-2018 03:33:58
http://withouatdoctor.us/ Viagra without a doctor prescription <a href=http://withouatdoctor.us/#5617>viagra without a doctor prescription</a> Viagra without rx <a href=http://withouatdoctor.us/#8360>viagra without a prescription</a>
Anonim 09-Feb-2017 15:42:25
wh0cd477235 <a href=http://ampicillin2017.us.com/>helpful resources</a> <a href=http://baclofen2.us/>BUY BACLOFEN</a> <a href=http://buyatarax.us.com/>atarax drug</a> <a href=http://cialisprice.us.com/>cialis pills</a> <a href=http://buycitalopram.us.com/>Buy Citalopram</a> <a href=http://nootropil.us.com/>Nootropil</a>

Lasa un raspuns

Informatiile scrise aici sunt confidentiale.
Adresa de email data nu va fi publicata niciodata. De asemenea, toate informatiile furnizate nu vor fi partajate cu terte persoane.


Atentie! Pentru a activa formularul, trebuie sa raspundeti corect la intrebare!


Ultimele comentarii

0