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Ai smartphone, deci te uiti pe Facebook de 14 ori pe zi

Tags: marketing, facebook, studiu, telefoane inteligente, vizita pe facebook

Pentru majoritatea utilizatorilor, telefoanele inteligente sunt principalii tovarasi de viata in cursul unei zile, conform unui nou studiu al companiei de cercetari IDC. 63% dintre detinatorii unui smartphone au cu ei telefonul tot timpul, cu exceptia unei singure ore din perioada cand sunt treji, iar aproape 80% il tin cu ei aproape tot timpul, fara doua ore.
Studiul a fost realizat in SUA, pe un numar de 7.446 de respondenti cu varste intre 18-44 de ani. 79% dintre posesorii de smartphone-uri se uita pe telefoanele lor in primele 15 minute de cand s-au trezit. Majoritatea (62%) o fac chiar mai repede de 15 minute si, imediat cum deschid ochii, dau clic pe ecranul mult iubit, relateaza cio-today.com.
 
70% dintre utilizatorii de smartphone sunt vizitatori frecventi ai Facebook, peste jumatate intrand zilnic pe retea de pe terminalele mobile.
Varful vizitelor pe reteaua sociala este chiar inainte de a se culca. Durata medie a vizitelor pe Facebook este de 2 minute si 22 de secunde. In medie, per total, utilizatorii folosesc smartphone-ul circa 30 de minute/zi.
 
50% dintre utilizatorii de Facebook pe terminale mobile admit faptul ca se uita pe retea si atunci cand urmaresc un film. De altfel, aparent nu exista niciun loc in care utilizatorii sa nu viziteze reteaua sociala (46% o fac la shopping, iar 48%, in salile de gimnastica).
 
Autor: Alina Negrutiu


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