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EFFIE AWARDS 2012: Graffiti BBDO a castigat marele premiu pentru campania Pepsi

Tags: effie awards, 2012, effie romania, graffiti bbdo, pepsi, today same as yesterday

Graffiti BBDO este marele castigator al Effie Awards de anul acesta. Ba mai mult, agentia si-a adjudecat cele mai multe premii la evenimentul care rasplateste anual eficienta in publicitate, respectiv opt la numar. Graffiti a obtinut cel mai ravnit trofeu – Grand Effie, un aur, patru trofee de argint si doua de bronz.
Creativii de la Graffiti BBDO au atras atentia atentia juriului cu „Today. Same as yesterday” , campanie realizata pentru Pepsi recompensata cu Grand Effie, dar si cu aurul la categoria Non-alcoholic beverages. Acestor premii li se adauga alte 4 trofee de argint pentru campaniile "Crazy refreshment" (Prigat), "Just Live" (Dacia Sandero), "How long could you wait?" (Salveaza Vieti) si "Doctor, you are a hero" (Petrom) si alte doua trofee de bronz.
 
In lupta pentru marele premiu au intrat si McCann Erickson (campania "Romanii sunt destepti" pentru ROM), Ogilvy&Mather (campania “Garajul lui Smiley” pentru Cosmote), CAP (pentru brandul ING Personal) si Papaya Advertising (campania “E timpul sa ascultam" pentru Cosmote).
 
Gala Effie Romania 2012 a avut loc luni, 4 iunie, la Ateneul Roman. In cadrul festivitatii de premiere au fost acordate 42 de trofee, dintre care un Grand Effie, sase trofee de aur, 15 de argint si 20 de bronz.
 
Iata cum arata lista completa a castigatorilor EFFIE ROMANIA 2012:

Categoria: FOOD PRODUCTS I

BRONZE

Campaign: The Napolact Cheese Factory is a Cave
Brand: Napolact
Company: Napolact
Submitted by: Propaganda
Second agency: Eye PR
Third agency: Senior Interactive
Media agency: Universal McCann

Campaign: Becel Love your Hearts
Brand: Becel
Company: Unilever South Central Europe
Submitted by: Unilever South Central Europe
Agency: Rusu+Bortun
Second agency: Image PR
Media agency: Mindshare

Categoria: FOOD PRODUCTS II

BRONZE

Campaign: My family inspiration
Brand: Poiana
Company: KRAFTS FOODS
Submitted by: Ogilvy & Mather Romania

SILVER
Campaign: Home made movies
Brand: Chio Popcorn
Company: Intersnack Romania
Submitted by: Saatchi & Saatchi
Second agency: Navidoo
Media agency: Media Investment

GOLD
Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: McCann Erickson
Second agency: MRM Worldwide Romania
Media agency: UM România

Categoria: NON-FOOD PRODUCTS

BRONZE

Campaign: Your new feminine accessory
Brand: Always Platinum
Company: Procter&Gamble Marketing Romania
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group

Campaign: Back to School
Brand: Pilot frixion
Company: Dacris
Submitted by: The Geeks
Media agency: Starcom MediaVest Group

SILVER
Campaign: The Wooden Puppet
Brand: Rivex
Company: Interstar Chim
Submitted by: Tempo Advertising
Media agency: Zenith Media

Campaign: Green up your stores
Brand: Wash & Go
Company: Procter&Gamble Marketing Romania
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group

Categoria: ALCOHOLIC BEVERAGES - BEERS & WINES

BRONZE
Campaign: A beer in a thousand
Brand: Ciuc Premium
Company: Heineken Romania
Submitted by: 23 Communication Ideas
Media agency: Universal McCann

Campaign: Bergenbier Unfiltered
Brand: Bergenbier
Company: Bergenbier SA
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing

SILVER
Campaign: Timişoreana On Holidays
Brand: Timisoreana
Company: Ursus Breweries
Submitted by: GMP Advertising

Campaign: URSUS Evolution
Brand: URSUS
Company: Ursus Breweries
Submitted by: Publicis
Second agency: Kubis
Third agency: 2activePR
Media agency: United Media

GOLD
Campaign: Achieving leadership - it's not all about the money
Brand: Bucegi
Company: Heineken România
Submitted by: Sister & Co
Media agency: Universal McCann

Categoria: NON-ALCOHOLIC BEVERAGES

BRONZE

Campaign: Doncafe Rich Taste
Brand: Doncafe
Company: Strauss Romania
Submitted by: Leo Burnett & Target
Second agency: The Geeks

Campaign: National Fruits Day
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis
Media agency: MEC Romania

SILVER
Campaign: Crazy refreshment
Brand: Prigat
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: 23 Communication Ideas
Media agency: Mediacom

GOLD
Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom

Categoria: DURABLES

SILVER
Campaign: Just Live
Brand: Dacia Sandero
Company: Automobile Dacia
Submitted by: Graffiti BBDO
Media agency: OMD Romania

Categoria: FINANCIAL SERVICES

GOLD
Campaign: ING Bank. For Grown-ups.
Brand: ING Personal
Company: ING Bank
Submitted by: CAP

Categoria: MEDIA & ENTERTAINMENT

BRONZE
Campaign: You Know Best
Brand: Romtelecom Dolce
Company: Romtelecom Romania
Submitted by: Graffiti BBDO

Categoria: NON-PROFIT/ PRO-BONO, PUBLIC SERVICE CAMPAIGNS

BRONZE

Campaign: Save the Virgin Forests
Brand: World Wide Fund
Company: WWF - World Wide Fund
Submitted by: Headvertising
Media agency: MediaCom

SILVER
Campaign: The Chase
Brand: SMURD
Company: Fundatia pentru SMURD
Submitted by: Cohn&Jansen JWT
Media agency: Starcom MediaVest Group

Campaign: How long could you wait?
Brand: Salveaza Vieti
Company: Salveaza Vieti
Submitted by: Graffiti BBDO
Second agency: Kaleidoscope
Third agency: Free Communication

Categoria: CORPORATE REPUTATION, IMAGE & IDENTITY

SILVER
Campaign: Doctor, you are a hero
Brand: Petrom
Company: OMV Petrom
Submitted by: BBDO Group
Second agency: Graffiti PR
Third agency: Graffiti BBDO
Media agency: Optimedia

GOLD
Campaign: Time to listen
Brand: Cosmote
Company: Cosmote Romania
Submitted by: Papaya Advertising
Media agency: Media Investment

Categoria: TELECOMMUNICATIONS VOICE OFFERS

BRONZE
Campaign: Consumer Prepaid & Postpaid XMAS 2011
Brand: Vodafone
Company: Vodafone Romania
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide Romania
Media agency: Universal McCann

Campaign: Prepaid Spring 2011 - Maximia TV
Brand: Vodafone
Company: Vodafone Romania
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide Romania
Media agency: OMD Romania

GOLD
Campaign: Smiley's Garage
Brand: Cosmote
Company: Cosmote Romania
Submitted by: Ogilvy & Mather Romania
Media agency: Media Investment

Categoria: TELECOMMUNICATIONS INTERNET & DATA

BRONZE

Campaign: For Mom
Brand: Romtelecom Clicknet
Company: Romtelecom Romania
Submitted by: Graffiti BBDO

SILVER
Campaign: Bundle of the Year
Brand: Romtelecom
Company: Romtelecom Romania
Submitted by: GMP Advertising & Webstyler

Categoria: OTHERS

BRONZE
Campaign: Health as it should be
Brand: Medas
Company: Medas
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing
Third agency: The Practice
Media agency: Starcom MediaVest Group

Categoria: DAVID VS. GOLIATH

SILVER
Campaign: Change the city with creativity
Brand: Grolsch
Company: Ursus Breweries
Submitted by: Arsenoaiei & Matasel

Categoria: RENAISSANCE
BRONZE
Campaign: Doncafe Rich Taste
Brand: Doncafe
Company: Strauss Romania
Submitted by: Leo Burnett & Target
Second agency: The Geeks

Categoria: NEW PRODUCT OR SERVICE INTRODUCTION

BRONZE
Campaign: Frog - The Challenger
Brand: Cosmote
Company: Cosmote Romania
Submitted by: Ogilvy & Mather Romania
Media agency: Media Investment

Categoria: SUSTAINED SUCCESS

SILVER
Campaign: Fruits love Granini
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis

Categoria: SHOPPER MARKETING

BRONZE
Campaign: Your little one can be the 8th dwarf
Brand: P&G Multibrand
Company: Procter&Gamble Romania
Submitted by: Grey-G2 Romania

SILVER
Campaign: Caravans
Brand: Vodafone
Company: Vodafone Romania
Submitted by: Grey-G2 Romania

Campaign: Hero
Brand: P&G Multibrand
Company: Procter&Gamble Romania
Submitted by: Grey-G2 Romania

Categoria: MEDIA EFFICIENCY

BRONZE
Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: UM Romania
Second agency: McCann WorldGroup
Media agency: UM Romania

Campaign: Doncafe Coffee Taster
Brand: Doncafe
Company: Strauss Romania
Submitted by: The Geeks
Media agency: Mediaedge: cia

GRAND EFFIE

NOMINEES

Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: McCann Erickson
Second agency: MRM Worldwide Romania
Media agency: UM Romania

Campaign: Achieving leadership - it's not all about the money
Brand: Bucegi
Company: Heineken Romania
Submitted by: Sister & Co
Media agency: Universal McCann

Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom

Campaign: ING Bank. For Grown-ups.
Brand: ING Personal
Company: ING Bank
Submitted by: CAP

Campaign: Time to listen
Brand: Cosmote
Company: Cosmote Romania
Submitted by: Papaya Advertising
Media agency: Media Investment

Campaign: Smiley's Garage
Brand: Cosmote
Company: Cosmote Romania
Submitted by: Ogilvy & Mather Romania
Media agency: Media Investment

WINNER

Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom
Autor: Lacramioara Vidru


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