Internetics 2012: Premiantii online-ului romanesc

Au mai urcat pe scena agentiile: Draftfcb, GreenPixel, Hyperactive, Kubis Interactive, McCann Romania, Propaganda, Publicis, Senior Interactive, The Geeks si Webstyler.

In total, au fost acordate 37 de trofee unor campanii online ce au promovat branduri precum: ROM, Vodafone, Fashion Days, Orange, Napolact, Timisoreana, Pegas, Dolce Sport, Muzeul National Grigore Antipa, Baumax, Doncafe, Duraziv Odorless Paint, Istoria Comunismului, Mitsubishi Outlander, NIVEA si URSUS. Dintre aceste 37 de premii, 10 i-au revenit campaniei „Romanii sunt destepti” a brandului ROM. Campania a castigat sase trofee, dintre care un trofeu de argint la categoria Site-uri, microsite-uri si bloguri de promovare si trofeul de aur in categoria Campanie interactiva – Digitally Led Campaign.

Juriul Internetics a acordat si cateva premii speciale:

Premiul pentru Web Design - "Manager SRL" pentru Vodafone
Best Newcommer - agentia Draftfcb
Online Innovation - "Romanii sunt destepti" pentru ROM
Human Experience Design - proiectul "NEAM Saturat"
Premiul pentru cel mai mare sustinator al aplicatiilor mobile si TV - Samsung Romania
Webvertiserul Anului – acordat de catre IAB Romania companiei P&G Romania
Most Creative Client of the Year - URSUS Breweries
 
Competitia Internetics de anul acesta a reunit 160 de lucrari si 40 de participanti in cele patru categorii de concurs: Site-uri, microsite-uri si bloguri de promovare, Online Media and Tools, Campanii Interactive – componenta digitala a unei campanii integrat si Campanii Interactive – digitally led campaign.

Internetics este un festival de branding, marketing si advertising online, fondat si organizat de catre The Institute inca din 2001.

Iata lista completa a castigatorilor:

SITE-URI, MICROSITE-URI SI BLOGURI DE PROMOVARE
Sectiunea: FMCG – Mancare
Castigator: Romanii sunt destepti
Autor: MRM Worldwide & McCann Romania
Client: Kandia Dulce
Brand: ROM

Sectiune: FMCG – Bautura
Castigator: Cupa virtuala Timisoreana
Autor: GreenPixel
Client: Ursus Breweries
Brand: Timisoreana

Sectiune: FMCG - Non-Food
Castigator: Put Your Love on the Map
Autor: Draftfcb
Client: Beierdsdorf
Brand: Nivea

Sectiune: Telecomunicatii
Castigator: Manager SRL
Autor: MRM Worldwide
Client: Vodafone
Brand: Vodafone Business

Sectiune: Retail
Castigator: Summer Days
Autor: GreenPixel
Client: Fashion Days Romania
Brand: Fashion Days

Sectiune: Arta, cultura, media si divertisment
Castigator: Antipa Museum
Autor: The Geeks
Client: Grigore Antipa Natural History Museum
Brand: Grigore Antipa Natural History Museum

Sectiune: Actiuni de caritate, politica si servicii publice
Castigator: History of Communism in Romania
Autor: Senior Interactive
Client: Fundatia SOROS, IICCMER
Brand: Istoria Comunismului

BRONZ Nume lucrare: Manager SRL
Autor: MRM Worldwide
Client: Vodafone
Brand: Vodafone Business

ARGINT Nume lucrare: Romanii sunt destepti
Autor: MRM Worldwide & McCann Romania
Client: Kandia Dulce
Brand: ROM

AUR Nume lucrare: Antipa Museum
Autor: The Geeks
Client: Grigore Antipa Natural History Museum
Brand: Grigore Antipa Natural History Museu

ONLINE MEDIA AND TOOLS

Viral Video
Castigator: Insane! How rockers paint in Regie with their hair!
Autor: Propaganda
Client: Duraziv
Brand: Duraziv Odorless Paint

Viral Non Video
Castigator: Romanii sunt destepti
Autor: MRM Worldwide & McCann Romania
Client: Kandia Dulce
Brand: ROM

Advertising Games
Castigator: Manager SRL
Autor: MRM Worldwide
Client: Vodafone
Brand: Vodafone Business

Rich Media
Castigator: Mustalicious
Autor: Webstyler
Client: Baumax
Brand: Baumax

E-mail marketing for B2B, B2C,CRM - Fara castigator

E-mail marketing for brand campaigns
Castigator: Outlander Adventure
Autor: Webstyler
Client: Mitsubishi Romania
Brand: Mitsubishi Outlander
 
Social Media Campaigns
Castigator: Romanii sunt destepti
Autor: MRM Worldwide & McCann Romania
Client: Kandia Dulce
Brand: ROM

Best Community
Castigator: Doncafe Facebook Page
Autor: The Geeks
Client: Strauss Romania
Brand: Doncafe

Online campaigns involving blogs
Castigator: Summer Days
Autor: GreenPixel
Client: Fashion Days Romania
Brand: Fashion Days
Digital Branded Content Fara castigator

Mobile Campaigns
Castigator: Orange Graffiti Explorer
Autor: Hyperactive
Client: Orange Romania
Brand: Orange
 
Mobile Apps
Castigator: Orange Explorer App
Autor: Hyperactive
Client: Orange Romania
Brand: Orange

CAMPANII INTERACTIVE
Componenta Digitala a unei campanii integrate
Sectiunea: FMCG- Mancare
Castigator: Win a house on the hill, in Ardeal!
Autor: Senior Interactive
Client: Napolact
Brand: Napolact

Sectiunea: FMCG- Bautura
Castigator: Cupa Virtuala Timisoreana
Autor: GreenPixel
Client: Ursus Breweries
Brand: Timisoreana

Sectiunea: Arta, cultura, media si divertisment
Castigator: URSUS Evolution
Autor: Kubis Interactive & Publicis
Client: Ursus Breweries
Brand: Ursus

BRONZ Nume lucrare: URSUS Evolution
Autor: Kubis Interactive & Publicis
Client: Ursus Breweries
Brand: Ursus

ARGINT Nume lucrare: Win a house on the hill, in Ardeal!
Autor: Senior Interactive
Client: Napolact
Brand: Napolact

AUR Nume lucrare: Cupa Virtuala Timisoreana
Autor: GreenPixel
Client: Ursus Breweries
Brand: Timisoreana

CAMPANII INTERACTIVE
Digitally led campaign

Sectiunea: FMCG- Mancare
Castigator: Romanii sunt destepti
Autor: MRM Worldwide
Client: Kandia Dulce
Brand: ROM
Sectiunea: FMCG- Bautura Fara castigator

Sectiunea: FMCG- Non-food Fara castigator

Sectiunea: Telecomunicatii
Castigator: Manager SRL
Autor: MRM Worldwide
Client: Vodafone
Brand: Vodafone Business

Sectiunea: Bunuri Durabile
Castigator: Relaunch of the Pegas bikes
Autor: Publicis
Client: Atelierele Pegas
Brand: Pegas

Sectiunea: Arta, cultura, media si divertisment
Castigator: Vezi dincolo de limite
Autor: Webstyler
Client: Romtelecom
Brand: Dolce Sport

BRONZ
Nume lucrare: Vezi dincolo de limite
Autor: Webstyler
Client: Romtelecom
Brand: Dolce Sport

ARGINT
Nume lucrare: Relaunch of the Pegas bikes
Autor: Publicis
Client: Atelierele Pegas
Brand: Pegas

AUR
Nume lucrare: Romanii sunt destepti
Autor: MRM Worldwide
Client: Kandia Dulce
Brand: ROM
Agentia anului: MRM Worldwide

Premii speciale:

Premiul pentru Web Design
Nume lucrare: Manager SRL
Autor: MRM Worldwide
Client: Vodafone
Brand: Vodafone Business

Online Innovation
Nume campanie: Romanii sunt destepti
Autor: MRM Worldwide & McCann Romania
Client: Kandia Dulce
Brand: ROM